Critique of 2010 March Madness Sports Illustrated Cover

28 03 2010

Sports Illustrated 2010 March Madness Cover

I love March Madness. Every year I wait for the March Madness cover of Sports Illustrated. Every year I do a critique of the cover. Now that I have a blog, I can post the critique for the first time as I started this blog post March Madness in 2009 (April 5, 2009 to be exact). Here are the results of this year’s cover(s) [there are 4 versions of the March Madness cover this year]. The major point in this critique is to demonstrate that male power and dominance in sport is reproduced by the images portrayed and selected on this one cover. An equally important point is that women’s basketball, female coaches, female referees, and female sport fans are literally erased, marginalized and portrayed as secondary to team mascots.


RESULTS:

  • 1 giant male basketball player dunking a basketball (all 4 covers are of males dunking, despite the fact that Baylor’s Brittney Griner is well known for the fact she can dunk, thus it would of been feasible to feature a well known regional FEMALE player dunking)
  • 2 male referees
  • 3 cheerleaders (2 of which are discernibly female)
  • 4 fans (3 of which are male, the 4th is not discernible)
  • 5 coaches–ALL of whom are male, and I think they are all coaches of men’s teams. This is despite the fact UConn Head Coach Geno Auriemma’s team is on a very long winning streak (74 and counting as of 3/28/10) and is been touted as the BEST women’s basketball team ever.
  • ~9 female basketball players (2 of which are almost not discernible as one positioned under the giant dunking male’s player right foot who I think is UConn’s Maya Moore and one player from Texas(?) is under his gluteus maximus, otherwise known as one’s buttocks)
  • 16 Mascots
  • A LOT of male basketball player (roughly I counted ~77…~8 times the number of female athletes portrayed. I’m pretty sure the ratio of male to female basketball players in the NCAA is not 1:8. In fact, according to NCAA research the 2007-08 numbers are 15,307 women and 17,081 male basketball players)
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