Predictions on media coverage about UConn Women’s Basketball winning streak

UConn player Maya Moore

I have a couple predictions about how the media will talk about the UConn women’s basketball team as they (hopefully) tie and break UCLA’s record of the most wins in a row in college D-I basketball. Given the scarce coverage of this exciting and historic event which Christine Brennan wrote about in USA Today, it will be interesting to see if my predictions come true. Read Geno Auriemma’s comments about the streak here, including this quote, “The reason everybody is having a heart attack the last four or five days is a bunch of women are threatening to break a men’s record, and everybody is all up in arms about it.”

If UConn breaks the UCLA record…

Prediction 1: The lack of parity in women’s basketball will be highlighted. UConn’s domination will be attributed to a lack of talent among the other teams. I wasn’t around for the UCLA streak, but I’m guessing no one said Wooden’s teams amassed their streak due to a weak field of opponents. The sanctity of the UCLA streak will remain intact.

Prediction 2: The women’s game will be constantly compared to the men’s game, in which the men’s game will be constructed as a better, faster, more exciting form of basketball….”real basketball”

Prediction 3: Some will argue that UConn Coach Geno Auriemma is “so good” that he should go and coach men’s basketball, because he is wasting his talent coaching females

Prediction 4: The UConn players will be called ruthless, robotron competitors who play unapologetically to win…and this will be constructed as not feminine or unladylike. In fact, some will say the UConn women play like men.

Prediction 5: The lack of interest in UConn’s streak will be blamed on women. It will go something like, “if women themselves don’t support women’s sport, than who will?”  The flaw in this argument is that the success of and support for men’s professional sport is attributed to only males. The fact is, nearly 40% of all fans of professional men’s sports are women. Therefore the lack of interest and coverage of UConn should be equally attributed to males and females, maybe even more so to males because they hold over 90% of all sport media positions and thus make the decisions about what is covered and what isn’t.

Prediction 6: More emphasis will be placed on the fact the streak is a women’s basketball streak, rather than the longest winning streak of any team regardless of the sex of the athlete.

Prediction 7: Some will say women’s basketball is lucky to get any coverage, streak or no streak.

I may think of a few more in the next couple days. Do you have some predictions to add?

One Yeah! Three Nays for Girls & Women in Sport

In the Yeah! column, a video featuring two girls who play on boys’ football teams.

In the Nay column, Mechelle Voepel’s column on the first-ever FIBA conference and the five “key topics” discussed by attendees (including lowering the rim, and regulating uniforms), to which I say quoting Voepel, “You’ve got to be kidding me.”

The second Nay has to do with a basketball coach who wants to “fight the lesbian lifestyle” by creating a team with all heterosexual players. Huh?  Unfortunately, gender stereotypes still haunt women’s sport as this ESPN column outlines.

The third Nay, is the 2010 ESPN The Magazine’s Body Issue cover of Diana Taurasi. This blogger on SheWired summed up my thoughts, “This is not the Diana Taurasi I remember!” I will keep contending that seeing female athletes posed like this (given females only receive 6-8% of all sport media coverage), does nothing positive to promote women’s sports or female athletes. If it does, WNBA season ticket sales should be dramatically increasing as I type.

Thanks to the people that have sent me tidbits, some of which are included here.

Observations from the 2010 Women’s Final Four

As I’m watching the Men’s Final Four Final on TV, I have a few observations to share from my recent return from the Women’s Final Four in San Antonio. Both are related to Baylor’s Brittney Griner.

Play Like a Girl T-Shirt from SOOZN Design and Print

First, it was my week of meeting enterprising women that own their own companies. I was sitting on the Riverwalk before the semi-final games and fans of all the teams (Baylor, Stanford, UConn, OK) were filing by. There were even some lost Tennessee fans for some reason. Anyway, a couple women walked by with a great T-shirt that said “Play Like a Girl”. I had to get a picture of it, so I ran after them (see pic). The t-shirt is by SOOZN Design & Print. The shirt plays off of Griner’s ability to dunk. I asked the co-owner Susan Loftus (pictured on left with friend Jacky Howell) why make this shirt? She answered they were disgusted with the lack of t-shirts that pictured female athletes in action, that looked authentic and represented an accurate portrayal of athleticism. I thought to myself “Wow”…we need more women like this making sportswear. They were gracious enough to let me take their picture. This is a perfect example of many things: 1. women ARE sports fans, 2. many fans desperately want to see real representations of female athletes, and 3. female business owners can help create change by making products the giant sportswear makers don’t want to make, didn’t think to make, or don’t care enough to make.

The second occurrence happened while I was at the airport gate and overheard a conversation between two high school girls. These two were returning home after playing in the WBCA High School All-America Game. where one of them had met and talked to Brittney Griner. She talked for a good 20 minutes about her conversation with Griner in which she over and over again iterated how “nice” Griner was. She couldn’t believe Griner would care enough to talk to them for that long. It sounded like Griner genuinely took the time to answer her questions, and spend time with she and her teammates. It was obvious what an impression Griner made on this young woman, and I’m guessing on countless others. The girls asked Griner how she dealt with all the media attention and being accused of looking like, sounding like, and playing like a boy. Griner told them something to the affect of… “I can’t control what other people say. I just focus on myself and my basketball”. This also made quite an impression–What a great take away message! I do think Griner will help change and grow women’s basketball just as UConn has set the bar for what the future of women’s basketball will look like. Both are redefining what “Play Like a Girl” means and looks like…unapologetic athleticism.

Critique of 2010 March Madness Sports Illustrated Cover

Sports Illustrated 2010 March Madness Cover

I love March Madness. Every year I wait for the March Madness cover of Sports Illustrated. Every year I do a critique of the cover. Now that I have a blog, I can post the critique for the first time as I started this blog post March Madness in 2009 (April 5, 2009 to be exact). Here are the results of this year’s cover(s) [there are 4 versions of the March Madness cover this year]. The major point in this critique is to demonstrate that male power and dominance in sport is reproduced by the images portrayed and selected on this one cover. An equally important point is that women’s basketball, female coaches, female referees, and female sport fans are literally erased, marginalized and portrayed as secondary to team mascots.

RESULTS:

• 1 giant male basketball player dunking a basketball (all 4 covers are of males dunking, despite the fact that Baylor’s Brittney Griner is well known for the fact she can dunk, thus it would of been feasible to feature a well known regional FEMALE player dunking)
• 2 male referees
• 3 cheerleaders (2 of which are discernibly female)
• 4 fans (3 of which are male, the 4th is not discernible)
• 5 coaches–ALL of whom are male, and I think they are all coaches of men’s teams. This is despite the fact UConn Head Coach Geno Auriemma’s team is on a very long winning streak (74 and counting as of 3/28/10) and is been touted as the BEST women’s basketball team ever.
• ~9 female basketball players (2 of which are almost not discernible as one positioned under the giant dunking male’s player right foot who I think is UConn’s Maya Moore and one player from Texas(?) is under his gluteus maximus, otherwise known as one’s buttocks)
• 16 Mascots
• A LOT of male basketball player (roughly I counted ~77…~8 times the number of female athletes portrayed. I’m pretty sure the ratio of male to female basketball players in the NCAA is not 1:8. In fact, according to NCAA research the 2007-08 numbers are 15,307 women and 17,081 male basketball players)

The NBA.com Dance Bracket?

When a student (nice find EH!) sent me this blog post “She Got Game Too: Is the NBA Dance Bracket’s Time Up?” by Sarah Tolcser (@ticktock6).  At first glance I thought the blog was about  “The Dance”…like as in, NCAA March Madness. I was mistaken.

This blog post is about the NBA.com Dance Bracket 2010, which I had no idea even existed…did you? If you click on a Dance Team logo, for example the Luvabulls (yes…roll eyes at the name) you will see pictures of the dancers so that you can appropriately vote. I couldn’t find any criteria for what I’m supposed to be voting for, so I’m guessing it is a vote for the best dancers?

Tolcser makes some GREAT points about the NBA’s confusion about how to market to female fans. She writes, “The answer is not more pink jerseys. Things like, as a member of a growing class of unmarried women ages 25-44,”family friendly” promotions and cute distractions on court during the game entice me no more than they entice male fans. Things like, some of the advertising spots from your own sponsors have sexist overtones that make me uncomfortable. Things like, when I go to your official website and see scantily-clad girls on the front page, I can’t help feeling that the NBA is not meant to be “for me.” WELL SAID!

Females comprise a growing, and predominately untapped, market of sport fans. In a previous blog about female sport fans, I summarized the statistics about the percentage of women that attend professional sport events.

I’m joining Tolcser (@ticktock6) in challenging the NBA and other professional sports to ask their female fans–what can we do for you?!  Who’s in?

3/25/10 addition: Tolscer just added another great blog on the “Body Shot” contest the Memphis Grizzlies are currently running pertaining to their dancers The Grizz Girls and their “preparation” for the NBA.com Dance Bracket. It just keeps getting better…it certainly is MARCH MADNESS!!

Latest “Women in Intercollegiate Sport” Report Now Available

The most recent version of Acosta & Carpenter’s longitudinal (33 years!) research on Women in Intercollegiate Sport is now available on their website. Some good news highlights:

• 42.6% of women’s teams are coached by a female head coach, a number that has remained stable over the last four years
• HIGHEST EVER number of paid assistant coaches of women’s teams, 57.6% which are female
• HIGHEST EVER number (n= 12,702) of females employed in intercollegiate athletics

Given that basketball is the most popular collegiate sport acording to Acosta & Carpenter, and it is March Madness, you can also download the most recent Academic Progress/Graduation Success Rate Study of Division I NCAA Women’s and Men’s Basketball Tournament Teams

Director of The Institute of Diversity and Ethics in Sport (TIDES), Richard Lapchick states in the report, “Nineteen women’s tournament teams had a 100 percent graduation rate for their teams. Women do much better academically than men. Furthermore, the academic success gap between African‐American and white women’s basketball student‐athletes is smaller, although still significant, than between African‐American and white men’s basketball student‐athletes.”

Keeping it real with some data during March Madness…

(Women’s) ESPN Basketball Bracket Shows

It’s time for March Madness! I love this time of year! I just watched the ESPN selection and the ESPN-U follow up show for the women. Here is the bracket in case you want to download it. I have some cheers and jeers.

Cheers!

• I was excited the online ESPN bracket didn’t have the qualifying “Women’s” in front of  NCAA Tournament Bracket 2010.
• ESPN did a great feature on Baylor’s Brittney Griner, that focused primarily on her SKILLS, numerous ways she can dunk, and how her ability and talent are setting a new standards of excellence for women’s basketball.
• I loved the fact there were four very qualified women–Doris Burke, Rebecca Lobo, Kara Lawson, and Carolyn Peck--hosting the shows, along with Trey Wingo.

Jeers!

• The .pdf version of the ESPN bracket however, was labeled as the “Women’s”. I will bet my 2010-11 pay cut that when the men’s bracket is complete, there will be no “Men’s” label on any bracket. Why? Because the men’s bracket is the real bracket, and the women’s bracket must be defined and qualified as the lesser bracket by labeling it the “women’s”. This is a common pattern of marginalizing women’s sports documented over time by sport media scholars. Another example is the NBA and WNBA.
• The presence of the female sport commentators was undermined both at the very beginning and end of the ESPN-U show by the following comments:

a. At the opening of the follow-up show on ESPN U, after Trey Wingo (seated in the middle, with 2 women on each side) introduced each of his four co-hosts, Carolyn Peck made a comment that the ensemble was like Charlie’s Angels. To that end Wingo asked if that made him “Charlie”, and the banter went on for another 20 seconds with the women confirming that his wan indeed Charlie and they were the Angels.

b. At the end of the follow-up show on ESPN U, as Trey Wingo was signing off and repeated all the names of his female co-hosts, his very last comment was “Look at Doris’ shoes, she went shopping!” and then the camera cut out.

Why is this problematic? Because both comments undermine the credibility of highly qualified and experienced female sport media journalists by focusing on highly feminine roles and symbols of femininity.  Given these four women are clear statistical minorities in their field, they are under a constant barrage of scrutiny their male colleagues do not have to endure. They also have to look feminine enough so they do not feed the flame of enduring homophobia in women’s basketball.

Stay tuned for more March Madness!

Two Triggers of Background Anger in Youth Sports

Over the weekend a Minnesota sport parent assaulted a youth basketball commissioner following an in-house game played by sixth graders. The the father was disgruntled over the officiating during his son’s game. From some of the research I’ve conducted with colleagues pertaining to what we call “Background Anger” the spark to this parent’s violent behaviors is consistent with our data.

We’ve found that many things make sport parents angry, but two big themes are more likely to set off sport parents: 1) their perceptions of injustice and, 2) their perceptions of incompetence.  This father was was upset because he perceived “the  timekeeping of the game” at the end of overtime was not correct (incompetence), and most likely felt it disadvantaged his son’s team (injustice). Based on what data exists, I would argue this combination of sport parent perceptions along side the fact the game was in overtime and probably emotionally charged, provided a perfect storm for an egregious background anger incident to occur.

Our data shows background anger incidents by sport parents are more likely to occur with travel, not in-house levels of youth sport. However, this example illustrates that no level of youth sport is immune to background anger. Requiring research-based education for sport parents, like Minnesota Parents Learning About Youth Sports (MN PLAYS™) or the MYSA Parents And Coaches Together (PACT™), can help to reduce the liklihood these type of incidents.

To see a video clip of me discussing this issue on Fox News 9, click here.

An All-White Basketball League?

If anyone thought we are living in a post-racial era in the U.S., click here and then read below.

A NASSS colleague sent an email this morning about a new basketball league (All-American Basketball Alliance) for White Americans. To be admitted and eligible to compete in the league one must be “natural born United States citizens with both parents of Caucasian race”.  What?

In the story are many outrageous quotes by Don “Moose” Lewis, the commissioner of the AABA, who claims the reasoning behind the league’s roster restrictions is not racism. “There’s nothing hatred about what we’re doing,” he said. “I don’t hate anyone of color. But people of white, American-born citizens are in the minority now. Here’s a league for white players to play fundamental basketball, which they like.” Lewis said he wants to emphasize fundamental basketball instead of “street-ball” played by “people of color”.

To see the local TV station news broadcast click here.

Even more interesting are the readers comments at the bottom of the story and the video.

A Whole Lot of Head-Shaking Sport News

I’ve purposely stayed out of commenting about Tiger Woods. It’s just low hanging fruit. What is left to say? But I will say the most interesting thing to me is that everyone is shocked that a golfer could behave so badly–especially Tiger Woods.  Sadly, Woods is yet another example of elite male athletes behaving badly and thinking they are above acting in responsible or moral ways. When one constructs his squeaky clean, family man image on a house of cards, it will eventually fall down.

Speaking of men behaving badly….In youth sport, some Canadian hockey dads were arrested in a hotel bar for “disorderly conduct, resisting arrest and obstructing governmental administration” during which one pulled down his pants. They were there for youth hockey tournament in which their sons were playing. And we question if professional athletes should be role models?

On another note, I found NBA commissioner David Stern’s comments about the likelihood of women eventually playing in the NBA within 10 years paternalistic. Many females in the basketball world have long believed women would and can play with men at the highest levels, but when a male validates this fact…then it must be true! Many of the NBA players have also commented, including LeBron James who referred to the WNBA players as “girls”. Given WNBA franchise Sacramento Monarchs will no longer exist, perhaps the NBA will be one of the only viable options of employment for players and coaches.

To round out sport news this week, Danica Patrick will race in the NASCAR series. Evidently this is good for NASCAR as Patrick’s sex appeal (not skill) will likely boost sagging attendance.