The invisibility of female professional sports

18 04 2009

This might seem insignificant to some, but it is another example of how female professional sports are erased. Last night I was at the Sugarland concert at the Target Center in Minneapolis, Minnesota. Near the end of the concert Sugarland played a cover of the Bon Jovi song “Who Says You Can’t Go Home” that Jennifer Nettles and Bon Jovi recorded together.

During this song on the giant screen behind the band they showed logos of all the local professional sport teams in Minnesota….except one. Any guesses which one was left out? If you guessed the WNBA franchise Minnesota Lynx—you would be correct. The Twins, Vikings, Wild, and Timberwolves were included and when each logo appeared, fans in the audience cheered loudly for their favorite team. What made this omission even more ironic was the fact the Sugarland concert was held in the Target Center where the Lynx (and Timberwolves) play!

lynx
I’m sure Sugarland and their producers didn’t intentionally leave out the Lynx, but it is an example of how womens’ sports get erased—telling the public what is valued and important, and what is not.