Developing Physically Active Girls: A Pecha Kucha

13 12 2010

I’ve put together a Pecha Kucha video presentation on “Developing Physically Active Girls”.

If you are not familiar with Pecha Kucha, it is a 20 slides x 20 seconds (6:40 mn) presentation format in which the slides advance automatically while you talk. To learn more about Pecha Kucha, the Japanese term for the sound of conversation (“chit chat”)  click here.

The full report and executive summary of Developing Physically Active Girls: An Evidence-based Multidisciplinary Approach, which I co-authored, can be downloaded for free here. The video contains key points from this report.





Explaining the scarcity of female coaches: Homophobia still pervasive

9 12 2010

This week I read two separate stories about female collegiate coaches who are no longer coaching due to homophobia. Scholars have been writing about the effects of homophobia on women’s sports for decades, yet it persists.

The first story is about University of Minnesota Associate Women’s Golf Coach Katie Brenny. All the facts are not in yet, but allegedly Brenny was relieved of many of her coaching duties when the Director of Golf, John Harris, learned that Brenny was a lesbian. You can read about this story in the MN Daily, here and here. It was announced this week that Brenny plans on suing the University of Minnesota for  “a violation of several Minnesota statutes, which would include discrimination based upon creating a hostile work environment; discrimination, retaliation and harassment; and discrimination concerning sexual preference.” Note: 12/10/10 Star Tribune story on Brenny.

The second story involves Lisa Howe, Belmont University’s Head Women’s Soccer Coach, “who resigned last week after she told school officials that she and her same-sex partner were expecting a child.” Howe felt she should resign in the “don’t ask, don’t tell,” climate at Belmont rather than be fired “due to her poor choices.”  To read more about this story click here and here and Pat Griffin has also written a number of blogs about Howe.

There are many troubling issues about these two stories, but in light of my research on the scarcity of female coaches, I find them particularly interesting. Females coaches are in the minority at all levelsyouth, high school and college (if you want to see the statistics, click on these links). The barriers and factors which influence this phenomenon are complex, but in these cases, I think it is safe to say homophobia and a climate of intolerance are contributing factors as to why we now have 2 fewer female college coaches.

Austin Calhoun, a graduate student, and I completed research on how gay and lesbian coaches are erased from online sport media. When we heard of Howe and Brenny, we looked at their online coaching biographies and were not shocked to learn neither mentioned their same-sex partners.

While Brenny seemed to be released from her duties because she was gay, Howe quit because she couldn’t stay in the closet (and resumably didn’t want to) once she and her same-sex partner were going to have a baby.  Interestingly,  having children dramatically affects both heterosexual and homosexual female coaches, in some similar, but also in some very different ways.

For gay women, having a child makes it harder to stay in the closet, and once you have a child with someone you love, one presumably would prefer to openly and freely share that love and joy with the world–including one’s team and colleagues. However, gay coaches are then faced with a dilemma: Come out and risk their career, or stay in the closet and alienate and erase their newly expanded family. Young gay female coaches in the early stages of their careers and families, may have very different thoughts and values about being openly gay in the workplace than their older generational counterparts.  Therefore, it is likely that the attrition rate of young gay female coaches may increase as they want to live openly, but bump up against institutional and societal homophobia. This group of young women may also choose not to enter the coaching profession to begin with (stay tuned for cutting edge research on this topic and more from my graduate student Alyssa Norris).

For heterosexual women, having a child makes it harder to balance the work-mother roles unless a supportive male partner is willing to take on some of the domestic labor in the home (I realize that same-sex couples have to also balance domestic labor issues). For this group of women, having a child does not directly threaten your job. In fact, it is celebrated (as it should be!). Researchers have documented that despite gains made by women in the workplace, women are still responsible for a majority of the domestic labor in the home. For many women (gay and straight alike), balancing the coach-mother roles proves to be too stressful and often results in quitting the coaching profession.  What may compound this issue for females coaches with male partners is that a gender pay gap still exists where females make on average .77 cents for every dollar a male earns. Thus, if a heterosexual couple is deciding who is going to stay home (if that is even an option) or how to lessen the workload, it often makes better financial sense for the male to remain in his career/job.

Of note, when a male coach and his female partner have a child it rarely affects the male coach’s career trajectory or job security. One key take home: in order to have a successful coaching career, a female must have a supportive and equal partner. Another key take home is that gay female coaches likely face more barriers than their heterosexual counterparts which makes staying or getting into coaching challenging.

I have more thinking to do about this complex issue, but these two stories illustrate a few key contributing factors in the ongoing scarcity of female coaches. I realize my logic on this is not fully developed, and I would love to hear your constructive thoughts.

Addition 12/10/10: A NYT piece about a wife-husband co-head coaching duo for Mizzou Volleyball is an example of how heterosexual coaches can be visible and celebrated, whereas I doubt you would ever see a similar story on same-sex co-head coaches. This story is also an example of how if a mother-coach is going to succeed she needs a supportive and equal partner.

Addition 12/17/10: A NYT piece on Howe and the reaction of her athletes and the community.





Mini vs. Mature Pros: Physical Activity Across the Lifespan

1 12 2010

Ironically two New York Times articles showed up in my inbox today from different colleagues (thanks ED & ALN) about physical activity on different ends of the age spectrum. I find this ying-yang juxtaposition interesting.

pic by Ann Johansson for The New York Times

One is an article by sports journalist and author Mark Hyman titled “Sports Training Has Begun for Babies and Toddlers”. Hyman knows this topic well as he’s written a book called Until It Hurts: America’s Obsession With Youth Sports and How it Harms our Kids, which I think is one of the best books about youth sport. I have many concerns about the products and programs Hyman details.

First, the target market is not the little ones, but their parents who will do anything to help their child get ahead, “keep up with the Joneses” and do right by their children.  I’d even go a step further and argue the target market is White, middle- to upper-class parents who are highly educated. Some call this demographic of parents “helicopter” parents. Someone told me recently that the youngest members of our society are now being called the Super Millennials and they will be more savvy, entitled, pampered and demanding than Millennials (also known as Gen Y, born between 1981-2000). One of the best books I’ve read about the Millennials is Bruce Tulgan’s “Not Everyone Gets a Trophy: How to Manage Generation Y.” These sports training programs (Gymtrixx, Baby Goes Pro, athleticbaby, The Little Gym) for Super Millennials and their parents are a perfect example how sports can go wrong and why and how youth sports is becoming increasingly professionalized. I mean the little guys in Hyman’s story have on uniforms!

Kotelko picture by Patrik Giardino for The New York Times

The second article is by Bruce Grierson titled “The Incredible Flying Nonagenarian” about Olga Kotelko. Kotelko is a 91 year old Masters Track & Field athlete who started competing at age 77 and in that time holds 23 world records and has won over 600 gold medals. She is considered one of the world’s greatest athletes. WOW! In the NYT piece if you scroll down a bit, there is a video of her talking about competing and some footage of her in action. Amazing! Tangentially, last spring The Tucker Center for Research on Girls & Women in Sport invited Mariah Burton Nelson to give a Distinguished Lecture on Are Women Aging Successfully? New Thinking and Research about Gender and Physical Activity. You can watch the full length video here.

The reason why I put these two articles together is important. As I stated earlier, youth sport is increasingly professionalized and children are being “trained” at higher levels like “mini pros” at younger and younger ages. While a longitudinal study on the effects of early training, sport specialization, and  year round training without rest periods on children and youth has yet to be done, based on data that does exist in pediatric sports medicine, child development, sports psychology and sports sociology I feel I can safely claim that “sports training” for babies is NOT a good idea.

Here are a few reasons why–early sports training can lead to a host of negative and detrimental psychosocial and physical outcomes like burnout, anxiety and eating disorders due to pressure to perform, lack of lifelong enjoyment of physical activity, chronic and overuse injuries, and drop out of sport altogether. Don’t get me wrong, I’m an advocate of kids being active and encouraging free play with children that develops motor and life skills and love of physical activity, but I think there is a fine line between this approach and some of the companies/products Hyman writes about.

Grieger in his piece about Kotelko nails the important link when he writes, “While most younger masters athletes were jocks in college if not before, many competitors in the higher brackets — say, older than age 70 — have come to the game late. They weren’t athletes earlier in life because of the demands of career and their own growing families. Only after their duties cleared could they tend that other fire.”

Olga Kotelko wasn’t enrolled in “baby sports training” but despite a lack of exposure to this ‘opportunity’, she is a professional athlete. More importantly I’d argue, is that she is an exemplary cautionary tale for eager parents bent on early sport specialization. In the big picture of why parents want their children to participate in sport, what is more important: a) nurturing a lifelong ability and love to participate in physical activity, or b) creating a mini pro that might burn out or not be able to compete in college (let alone later in life) due to over use injuries?





A Word About the Use of Punishment in Youth Sport

15 11 2010

I get many calls and questions from coaches about the use of punishment in youth sport. Punishment from a sport psychology perspective is adding something an athlete perceives as negative or aversive.

Examples of commonly used punishments yelling, exercise including push-ups & running, and sitting on the bench (adding bench time).

Punishing mistakes is not an effective way to shape behavior, teach life skills (i.e., being on time, listening, focusing attention when the coach is talking) or develop skill. Researchers have proven that positive approach to coaching involves strengthening desired behaviors by recognizing them when they occur and giving information about training and instructions that helps an athletes improve or do it differently is the most effective way to communicate.  A “negative approach” to coaching involves attempts to eliminate a behavior based on criticism and the use of punishment. While punishment can help eliminate an undesired behavior in the short term, it does little for teaching skills that develop over time.

Punishment also has a number of potential negative consequences including:

  • Fear of failure
  • Increases likelihood of choking because athlete is thinking more about mistakes than on what needs to happen to perform well
  • Creates stress and anxiety, especially because it is usually done in front of peer teammates
  • Creates an unpleasant social and learning environment
  • Cohesion is built on hatred of coach
  • Undermines coach-athlete relationship and erodes coach as a positive role model that young athletes look up to and admire
  • Inappropriate modeling (Do we want youngsters to yell and scream at others when mistakes are made?)
  • Embarrassment
  • Resentment
  • Hostility
  • Decreased enjoyment
  • Increased likelihood for drop out
  • Conveys the wrong message about exercise as an enjoyable activity
  • I hope this short piece helps coaches think about their use of punishment in their coaching praxis.





    Summary on Ice Hockey Concussion Summit: What You Need to Know!

    25 10 2010

    Last week I attended the first-ever Ice Hockey Summit: Action on Concussion. The program was impressive and invited speakers in included NHL referee and players, coaches, neurologists, neurosurgeons, neuropsychologists, brain physiologists, sport scientists, coach educators, helmet engineers and manufacturers, biomechanists, researchers, clinical psychologists, athletic trainers, sports medicine and family practice doctors, and representatives from the International Ice Hockey Federation, USA Hockey and Hockey Canada.

    The New York Times wrote two pieces on the summit which are informative (click here and here).

    Here are a few of the important messages that everyone should know about concussions.

    • A concussion is a traumatic brain injury and should be treated and taken seriously. The CDC has a host of wonderful and free materials about concussions that can be accessed here, including specific information about sports concussions.
    • Mouth guards do NOT protect athletes from concussions. Helmets protect from linear focal point hits, but don’t protect from concussions (which primarily are sustained from rotational and linear forces) as well as we think they do.
    • All sport stakeholders should be educated about the signs and symptoms associated with concussions. Concussions in children and youth is a serious issue because the brain is still developing and therefore more vulnerable to lasting concussive side effects (15% of children do not fully recover from concussions).
    • If an athlete is suspected of having a concussion, he/she should NOT Return To Play (RTP) in that game or that day. Period. “When in Doubt, Sit Them Out!
    • The decision for Return To Play  should only be given by a trained medical professional, not by coaches, parents or placed in the hands of the athlete. RTP is a medical decision. Both physical and cognitive rest are needed following a concussion. Even when an athlete is asymptomatic, the brain is still recovering. Returning to play too early places the athlete at greater risk for another concussion, potentially long lasting side effects, and increases the likelihood of a full recovery.
    • A concussed brain is a metabolic crisis which creates a “chemical soup” that bathes the brain. Metabolic recovery of the brain Lags behind 30-45 days symptomatic resolution. What this means is that even when an athlete shows no signs of concussion and is physically recovered, the brain is still healing.
    • Multiple brain injuries, like repetitive concussions, places the individual at greater risk for Chronic Traumatic Encephalopathy (CTE)–an emerging disorder that was frightening to hear about. For more about CTE and the work of Dr. Ann McKee and colleagues at Boston University School of Medicine click here,
    • A cultural and behavioral shift needs to occur in hockey to help reduce the incidence of concussions and protect athletes. The belief  that brutal hits and fights are entertaining, especially in professional hockey, creates an environment in which illegal should-to- head hits are tolerated, not penalized, and fights are allowed to continue (18% of concussions happen during fights). This belief in turn trickles down to the youth level, where such behaviors are learned, valued, and taught. Evidence that behavior around illegal and dangerous behaviors can be changed as the Hockey Education Program in Minnesota has shown with the implementation of the Fair Play Point system.




    New Report on Transgender Athletes

    13 10 2010

    A new report on transgender athletes titled “On the Team: Equal Opportunities for Transgender Student Athletes” is the first ever to thoroughly address the complete integration of transgender student athletes within high school and collegiate athletic programs. The report is also the first to provide comprehensive model policies and a framework for athletic leaders to ensure equal access to school athletics for transgender students.

    This groundbreaking report is sponsored by the National Center for Lesbian Rights (NCLR) and It Takes A Team!, an Initiative of the Women’s Sports Foundation, is urging high school and college athletic associations across the country to adopt standard policies to provide transgender student athletes fair and equal opportunity to participate on athletic teams.

    The report provides:
    ·        Model policies—created by leading athletic, legal, and medical experts—for including transgender students in both high school and college athletics that ensure the safety, privacy, and dignity of all student athletes.
    ·        Specific best practice recommendations for athletic administrators, coaches, student athletes, parents, and the media.
    ·         A thorough analysis of issues related to providing equal opportunities for transgender student athletes.
    ·         An in-depth list of local and national resources to help address transgender issues in athletics.
    ·         Definitions of key terms, as well as information about the legal rights of transgender people in the United States.

    The report is authored by Pat Griffin, former director of It Takes A Team!, and Helen Carroll, NCLR Sports Project Director.  Content of this blog was taken from the NCLR press release for the report.

    11/16/2010: Article by Dave Zirin, Acceptance of GW transgender basketball player a good life lesson






    Post espnW Retreat Thoughts

    5 10 2010

    Having returned from the espnW retreat at Torrey Pines in La Jolla, CA I have been thinking about many things. If you don’t know, ESPN is expanding its brand to include espnW  “to serve, inform and inspire the female athlete and fan.” The digital launch will occur March 2011 and the target audience of espnW is women 18+. The retreat brought together key stakeholders in women’s sport, and it was quite a group! I felt very fortunate to be a part of the event, as it was a first-class endeavor from start to finish. You can see pictures on the espnW Facebook page. Laura Gentile, Vice President of espnW, has put together a dedicated team. Her opening night remarks can be found here, that will tell you a bit more about espnW since there is quite a bit of misinformation swirling out in cyberspace.

    Billie Jean King at opening keynote @ espnW Retreat

    Legend Billie Jean King spoke both at the opening ceremonies and during a breakfast conversation with Julie Foudy and Sage Steele. She was clearly fired-up about the endless potential of espnW. During her remarks she said,  “its OK to want something…don’t settle for the crumbs, want the whole cake!”  Well, I want the whole cake when it comes to espnW! At one of the sessions we were asked, “What would espnW.com look like to you?” I’ve been thinking about this ever since.

    I think the answers would vary because not all women are the same, but for me here is what the whole cake looks like. I want to see only information, opinions, stats, blogs, videos, commentary, and expertise about women’s sport and female athletes–Period. I also want most of the information and content on the site to be developed, written and delivered by females. There should be at least (well really I want more!) as many females and females in positions of power on espnW, as I see males and male athletes on ESPN.

    I’m also clear about what I don’t want to see on espnW: dumbed-down sport, a version of Self Magazine + Sport, male sports, or male athletes. If I want information about men’s sport I already know where I can go to get that information. If I want information about nutrition, motherhood, fitness, and well-being, I already know where I can go to get that information. Give me aggregated, high quality, legitimate, serious information ABOUT WOMEN’S SPORT AND FEMALE ATHLETES, I don’t know where to find this information (unless I visit 20 different websites).

    espnW is uniquely positioned to give female fans and athletes, and post Title IX females in general, what we’ve been so desperate for–a legitimate place to read about women’s sports and female athletes. According to researchers, female athletes only get 1.6% of all sports coverage on major networks, a figure that has declined from 6.3% since 2004. Data over the last 25 years shows female athletes only get 6-8% of coverage for sport print media. Research on the coverage of female athletes and social media lags behind, but based on the data it runs the gamut from unfiltered sexism to empowerment.

    espnW has done consumer insight and market analysis research and their blue chip take home is  that females are a different breed of sport fans. Women are busy, multidimensional, and primarily are still responsible for domestic and childcare duties. Many women have less time for sport consumption than their male counterparts, and when they do, the consumption probably looks different.  I don’t disagree with this assessment but the few studies which have sampled female fans find their motive to attend sporting events is nearly identical to male sport fans—they like sports! espnW kept stressing females and female sport fans specifically want to be (inter)connected, and experience a community more than do male fans. A colleague of mine once said, “Male sport fans attend to be seen, while female sport fans go to see others.” This wisdom may translate to social media, but the challenge of how that looks digitally is now in the hands of espnW, because only the ESPN brand is big enough and has sufficient resources to actually do this right. That is a BIG responsibility because it will meet resistance, from both males and females (as Megan Hueter of Women Talk Sports pointed out in her blog).

    Given the record numbers of females participating in sport, it hasn’t translated into record numbers of females as sport fans (although the data show that trend is on the rise).  I disagree with the espnW promo literature that states “once an athlete, always a fan” because if that were the case we would have a lot more female sport fans of both men’s and women’s sports.

    I would love to see research on the pathway(s) for females to become sport fans. How do we get female sport fans to consume the sports they once played? That pathway and socialization process is clearly in place for males. I ask a similar question when I ask, “How do we get former female athletes to coach the sports they once played?”  The answer is complicated and one I’m still trying to figure out, but I think some of the strategies to increase the number of female coaches translate–ask and invite female to be fans, promote early involvement/hook ’em early, reduce the time commitment it takes to consume sport, and make it easy. I heard echoes of these themes in how the espnW digital presence will be constructed. I also think there would many MORE female fans if we could see legitimate coverage of women’s sport and female athletes….(enter espnW).

    However, I fear than until we change the current structure of gender roles in the family and workplace, it will continue to be difficult for some (perhaps the majority of) women to be the kind of sport fans, consumers, coaches, and administrators they desire to be.

    I am wishing espnW and their brand team the best, a lot is riding on its success.

    photo from espnW Facebook page.





    The First-ever Ice Hockey Summit: Action on Concussion

    15 09 2010

    October 19-20 The Mayo Clinic in Rochester, MN will be hosting the first-ever Ice Hockey Summit: Action on Concussion.

    The prevalence and consequences of concussion at all levels of ice hockey are concerning. Reduction of concussion risk, as well as improved concussion diagnosis and management require a collaborative effort from medicine, psychology, sport science, coaching, engineering, officiating, manufacturing, and community partners. This quality scientific program focuses on education and generates an evidence-based action plan designed to make a difference. For the rationale on why this summit is important and needed click here.

    For more information, to register, or to view the brochure which contains the full line-up of top experts on concussions from multiple disciplines, or visit the website.

    This conference comes none to soon as the growing concern over concussions in the NFL and college football mount. A recent story about a former University of Pennsylvania football player, highlights the need for this conference and other educational efforts. In the story it was reported that, “A study of the brain tissue of Owen Thomas, a University of Pennsylvania football captain who committed suicide in April, reportedly revealed the beginning stages of a degenerative disease that is believed to be caused by repeated head trauma.

    To read a previous blog post on the NFL and concussions which contains many excellent links to data-based information, click here.





    A response to fans of the NYT “Women Who Hit Hard” piece

    8 09 2010

    In a past post I critiqued the NYT Magazine “Women Who Hit Hard” piece on female professional tennis players, and argued the expose was “soft core porn that had nothing to do with tennis”. While it is a strong statement, I stand by it, even when others disagree with me including Laura Pappano of Fairgamenews.com and a blogger on After Ellen. As always I welcome dialogue about this topic, and present here a critical perspective.

    Some more specific reasons based on sport media scholarship to back up my claim are below which further expand why I think this piece is particularly problematic.

    Image of Kim Clijsters in NYT Magazine p 30-31, August 29, 2010

    1. In sport media, scholars have used the term “ambivalence” (Duncan & Hasbrook, 1988) to describe how female athletes are routinely marginalized in the media. Ambivalence is manifest when two statements, or a picture and the text, are contradictory and conflicting. One seems positive and flattering, and the other has subtle or overt negative, sexualizing or belittling tones.  The NYT piece is classic ambivalence. The article is quite positive and includes discussion of the depth of the women’s field, the increased global audience and prize money, and how much stronger and more fit female players are today. However, the accompanying slide show and particularly the video are what make the packaged piece ambivalent.

    Sam Stosur

    The 2 biggest pictures, both two-page  color spreads (dare I say centerfolds?), are the most sexualizing. First, the picture of Kim Clijsters (included here) in gold dust has nothing to do with tennis. You can’t tell she is even a tennis player from looking at the picture. Second, the picture of Sam Stosur (also included here) has her playing in a nude tube top, a piece of equipment she would NEVER play a match in.

    In fact last night watching the US Open, Clijsters played Stosur in the fourth round in a great match.  So last night when I was watching the match, I thought to myself “Who is Stosur? I’ve never heard of her or seen her.” So I looked her up and found out she is an accomplished Aussie player. Is wasn’t until I sat down to write this blog and looked at the pics again that I put 2 and 2 together…the woman featured in this picture and the woman I watched last night were the same person! My point is, if we want to increase recognition of female athletes, this is NOT the way to do it. Emerging research indicates that sex does not sell women’s sport (I’ve written about this numerous times in the blog but to read one click here, or click on the “sexualization” blog tag)

    The videos are also ambivalent. Yes they feature strong female athletes hitting the ball, which many think is really cool, but the slow motion, ballerina music, and the elongated shot time on the buttocks, crotch, and chest areas make it contradictory and sexualizing. Not to mention the make-up, hair down, and wearing of uniforms that most of the WTA players would dare not play.

    2. Sport media scholars, study patterns of portrayals of female athletes, namely if the athlete is in uniform, on the court, and in action. The slides and videos do portray all three…kind of (I’ll expand on this point below).

    3. Females athletes get so little coverage from sport and regular media, that when they are covered and it is in sexualized ways, it undermines their athletic achievements. In fact, in a recent report “Gender in Televised Sports” by two well-known sport media scholars, Professors Michael Messner and Cheryl Cooky, based on the data they illustrate that network sport coverage of female athletes is at an all time low–only 1.6% which was a decline from 6.3% in 2004!

    Therefore, based on the data we rarely see females athletes, and when we do it often resembles soft core porn (or “muscle porn” as one person on the After Ellen blog dubbed it). Even though we disagree on this one, I agree with Laura Pappano’s statement below when she argues in her blog “ We have to find a way to consider athletic female bodies without automatically finding that because they are fit they are sex objects.”  Unfortunately because we see athletic female bodies in primarily sexualized ways, it will be hard to tease out bodies, fitness levels, and athleticism without objectifying those same bodies. The  NYT Magazine pieces only perpetuate the problem by again linking the female athleticism to sexualized bodies. What we have to get away from is the thinking pattern that female athletes and women’s sport is only interesting and marketable when their bodies are highlighted and sold. Highlight their athletic bodies in a natural setting–on the court (the real court, not a blacked out studio setting), in action (hitting real tennis balls not rolled in glitter), and in uniform (a real uniform in which certain body parts would not fly out or be exposed upon moving or hitting a real tennis ball).

    To illustrate my point, imagine a similar NYT expose on ATP male professional players such as Nadal, Murray, Roddick, and Federer with their shirts off, chests oiled with gold glitter stuck to their muscles, glammed up, hair spiked, wearing super tight and short tennis shorts, lips slightly parted, hitting balls rolled in chalk or glitter to the same music. Wouldn’t that seem weird?

    I invite further dialogue and counter arguments to this blog. What do you think?





    The New York Times does soft core pornography feature of female professional tennis players

    26 08 2010

    Earlier I posted that today, August 26th, is Women’s Equality Day. No sooner did I post my blog and a colleague (thanks ED!) sent me something so distrubing I had to do another post today. What I will write about next is a perfect example of why Women’s Equality Day is important.

    In my previous and many other posts, I argue and researchers have proven time and again, that female athletes are rarely seen in sport media and when they are, athletic competence is minimized (click here), and their bodies are sexualized as commodities to be consumed.

    The most recent and blatantly sexist, disgusting and marginalizing example of sexualizing female athletes is a piece the New York Times just ran titled “Women Who Hit Hard.” The piece features professional female tennis players and I’m sure is meant to capture attention leading up to the 2010 US Open, and is replete with an article, slide show and slow motion videos of each player hitting tennis balls in sexy attire to eerie music. I’ve seen a LOT of examples of sport media that sexualizes female athletes, but this tops the list.

    This is soft core pornography and has NOTHING to do with athleticism or tennis. It is pure exploitation of female athletes.